See the argument
before the answer.
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I recommend launching the UK marketing program immediately. Setting up localized logistics bounds early friction and unlocks fast B2B growth.
We must pause. Given tax and compliance costs in that region, standard local setups are too heavy. A lightweight merchant-of-record partner mitigates upfront fixed exposure.
Acknowledge the Critic's VAT concern. By partnering with a Merchant of Record, we maintain speed-to-market while keeping our compliance footprint completely light.
Adjudication complete. Proceed with geographical expansion strictly via a Merchant of Record. This caps compliance overhead and preserves cash reserves.